ASHLEY HUMIENNY

A sampling of projects from the past 8+ years of pharmaceutical marketing design. Print pieces range from posters and easels to flip calendars and patient information kits. I’ve designed many pieces based on existing specs, but also brainstormed eye-catching but functional designs for housing units and kits.

I’ve pretty much touched every kind of project out there: brochure, CVA, poster, conference booth designs, digital sales aids, emails, banner ads, social media, even a Word-based speaker event flyer (which still haunts me to this day).

Software used includes InDesign, Illustrator, Photoshop, and XD.

PRINT PIECES

A pharmaceutical ad showing a collage of smiling patients on the left, arranged in a grid inside a diagonal shape, and callout text on the right in a bright red container. Lines of red, purple, and blue slant below the red callout, holding copy that describes the company's mission.
A poster from a conference showing a patient sitting on a stool before a gray wall. The words "It's Fine" repeat over and over again on the wall, with the headline "Are your patients really FINE?" nestled among them. The lower third of the poster is covered by a curving dark blue shape. White-and-green text, accompanied by glowing soundbar graphics, invites viewers to visit the company's booth for an immersive experience.
A page from an infographic describing study results for an HIV medication. The design is clean and neatly segmented, with rich green headers and callouts and subtle gray boxes holding content. Icons and graphics are simple and straightforward, some utilizing subtle drop shadows to pop from the background.
The cover of a pharmaceutical patient welcome kit. A colorful illustrated tree curves off to the left; a single branch sprouts bountiful leaves, and a kite is wedged in the branch. In the lower right corner, a trio of children dances to music playing on a radio.
A page from a patient adherence calendar from September of 2026. The month and year are spelled out sideways on the left, flanked by apple icons. A stack of vector-illustrated books sits atop the sixth and seventh of the month, beside day 1. The background is a wash of blue sky and wispy clouds.
An interior spread of an informational brochure; on the left is an MOA description of a drug, and on the right, key benefits are listed with text and icons.

DIGITAL SALES AID

A sampling of pages from a sales aid I worked on a few years ago. We had just done a campaign refresh and the new sales aid was a bold re-imagining of charts and callouts in a fresh, unique brand style.

The cover of a digital sales aid, featuring two smiling men walking side-by-side and a headline done in a glowing neon outline.
A page from an eDetail aid, showing a patient/actor on the right and a chart describing data on the left. The background is a gradient of dark purple and rich magenta. The detail aid's design utilizes rich purple and pink contrasted with white to create a bold modern design. Callouts and containers are edged in white lines glowing pink, creating an eye-catching 'neon' effect.
A page from an eDetail aid showing a summary of studies and their designs, with a callout beneath highlighting the drug's benefits. The background is a gradient of dark purple and rich pink, overlaid with a faint pattern of plus signs. A white banner across the top, edged in a subtle neon-pink glow, holds the page's headline. The detail aid's design utilizes vibrant purple, pink, and clean white for a bold contrasted design, with dividers, callouts, and other details made to look like glowing neon lines.

Social Media

I’ve been leading the design of social media ads for my current brand for the past two years. The constant challenge is to evolve the look and feel of each ad so they don’t feel repetitive, but also call back to the brand style and colors. Ads might also include video footage or animated GIFs.

EMAILS AND BANNER ADS

Perhaps not as exciting as flashy detail aids or catchy Facebook ads, but still important. Banner ads also provide the fun challenge of laying out multiple elements in a very small space.

A frame from a 300x600 web banner, showing a cartoon illustration of three teenagers washing a jeep; the illustration is nestled on a tree branch, beneath a callout. The background is a bright blue sky. The tree's trunk anchors on the right side of the frame.